Third Party Integrations for an efficient Lending Eco SystemDate published: 19 Jun 2018
An important trait of any successful lending software is its ability to integrate with third parties and platforms to leverage the best-breed of services and solutions available in the Lending Ecosystem. The core operations of the lending portfolio can be managed by the loan management system while external data, information and services can be obtained from a range of offerings available in the marketplace of third-party providers through a seamless integration with the Loan Management System. The point is that lenders don’t need to spend their precious resources reinventing the wheel within services such as Lead acquisition, Lead Scoring and Decisioning, Payment Processing, E-Sign, Dialer for CRM, Secure Document Storage, E-mail, Messaging, Collections, Reporting etc.
Scoring and Decisioning
Scoring and Decisioning is one of the key automated processes that assist the lender in verifying or qualifying a lead. Scoring happens right after any lead hits the Loan Management System and passes the under-writing. Increased data availability, advanced analytics and new data aggregation technology is improving the ability to evaluate credit worthiness of consumers. Most lenders have been relying on scoring their leads based on traditional data. This trend may alter as non-traditional data has increasingly attracted attention in the lending industry because of the emergence of many non-traditional data sources. Credit scoring with traditional data is just a small part of the application process. Lenders are under increasing pressure to deliver more accurate, comprehensive and fast lending assessments. Consumers want fast credit decisions, and, without the help of automation, decisions are time-consuming and expensive.
Clarity Services, Inc. now, a part of Experian is a credit reporting agency that provides information to providers and develops efficient and effective data reporting products to help businesses reduce high-risk lending. Clarity’s growing database provides information that is not available from traditional reporting agencies, and assists lenders in gaining a competitive advantage by viewing subprime consumer data.
DataX is an alternative data provider offering premier financial management solutions to lenders through a suite of advanced products focused on mitigating risk. It provides a comprehensive suite of real-time credit reporting, data verification, and authentication services that benefit financial service providers
DecisionLogic is an advanced bank verification system enabling lenders to instantly verify a potential borrower’s banking information online and in real-time. DecisionLogic now offers Identity Verification (DL match®). Utilizing industry-leading Identity Verification Technology, DecisionLogic instantly verifies a potential customer's Name, Phone Number, DOB, Address & Social Security Number. DL match® helps to add an additional layer of risk detection, helping to identify key risk indicators associated with a customer’s identity.
FactorTrust provides alternative credit data, analytics and risk scoring information that lenders need to make informed decisions about the consumers they want. The company, now a part of TransUnion, is relentlessly dedicated to “more” through proven analytics and clean credit information to lenders. FactorTrust + SparkLMS integration will allow lenders to score their leads in real-time to mitigate risk and to make informed decisions prior to lending a customer.
MicroBilt Corporation designs, develops, markets, licenses and supports a wide range of integrated risk management reporting, decision and analysis solutions for short-term lending industry. MicroBilt has a well-earned reputation as a responsible fiduciary of highly sensitive personal data for many of the leaders in the industry.
E-mail and Text Messaging are an essential part of every lender’s arsenal for communication with the customers and prospects. These are the type of emails or test messages that get triggered by a certain action made by the user such as loan approval, denial, payment reminder, payment receipts, offers & rebates notifications, collection tracking etc. These messages could be for notifying transactions or notifying promotions.
There are many service providers that can handle the sending and delivery of such messages in a timely manner. Most of these services have automated email response tools, the ability to customize emails, administration tools for tracking and other services. SparkLMS readily integrates with the following providers in market, thereby allowing seamless communication between the lending portfolio and the consumers.
Amazon SES is a cloud-based email sending service designed for sending marketing, notification, and transactional emails. It is a reliable, cost-effective service for businesses of all sizes that use email to keep in contact with their customers.
MailChimp is a marketing automation platform that makes it easy for lenders to design beautiful, personalized email campaigns and automations to strengthen their relationships with potential and existing customers.
Mailgun is a powerful service that enables lenders to send, receive and track email effortlessly from SparkLMS. Lenders will be able to send transactional marketing e-mails with its SMTP relay and flexible HTTP API.
Mandrill by MailChimp is a transactional email services that can be integrated with SparkLMS. It's reliable, powerful, and ideal for sending data-driven emails for a lending portfolio.
Solutions by Text, popularly referred to as SBT in the market, provides fully compliant SMS solutions that can give lenders the competitive edge by extending SparkLMS’ ability to communicate through SMS
Telephony & Dialer Integration
A lending portfolio to be successful, sales and customer service operations need their Loan Management System in concert with software that specializes in interacting with the customers. Though any LMS should be integrated with multi-channel interactions and supporting services, telephony is the main stream of interaction for customer acquisition and retention. If the lender needs a dedicated team of Agents to serve the customers, a telephony in other words a dialer integration with SparkLMS is essential.
There are many telephony providers in the market offering low cost VoIP calls, reliable service, intelligent list management, dialer and click-to-call dialer features.
Here are some players offering Telephony services
Five9 provides robust integrations with rich and extensive options like predictive, progressive, power and preview dialing, increase agent productivity and enhance the user experience.
With Five9 embedded into SparkLMS, lenders can create a powerful combination of telephony and LMS that works better together.
Secure Document Storage
With files scattered across different sharing tools, document management systems and storage infrastructure, lenders face an impossible challenge keeping data secure, processes compliant and teams on the same page.
Integrating Loan Management System with Cloud Storage services like Box and DropBox Business will allow the Loan Management System to automatically stores all the documents generated and received. Documents like Loan Agreements, Customer submitted documents like Pay stubs, Driving License, Bank Statement, Vehicle Document, etc are automatically synchronized to Lender’s Cloud Storage Account so that, lender has access to them all the time.
With all these integrations in place, SparkLMS has the unique capability to serve as the end-to-end Loan serving and Management platform for the needs of a lending portfolio.
In the next article, we will further discuss more integration options to empower a lending portfolio.
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